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Ed Mufson's company is the '90s version of the fabled DM kitchen table start-up. A year ago, Mufson, who's been in retail for 30 years, was thinking of

A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers

Last month we wrote about 1-800-Flowers, Godiva Chocolatier and Eddie Bauer using technology from Narrative Communications Corp. to bring impulse buying

Brits always claim to produce the best advertising in the world. Something about our quirky sense of humor and literate consumer base leads to the often-repeated

Eleven out of 13 catalog categories experienced holiday season growth in 1997, with five segments having at least a 13% increase in dollar spending, according

Marketers use several terms-ROI, profitability, lifetime value and RFM-as if they are synonymous. They aren't. Each has its own special use in database

Whether they like it or not, computer resellers are being pushed to deliver products and services through new distribution programs. Channel assembly,

Forget that we just celebrated Independence Day. For some people, it's never too early to start buying Christmas presents. With that in mind, Old World

DM mergers, acquisitions and buyouts in the first quarter of 1998 grew 99% over the first quarter of 1997, according to a study released in June by DM

In May, during a commencement speech, Vice President Al Gore called for an "Electronic Bill of Rights" to allow Americans to protect their privacy.In