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Dustin Hoffman gave us our first image of a man raising a child in "Kramer vs. Kramer." But it was the image of Michael Keaton at home that gave the concept

Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. "I'm bad enough," he said.

Demarcation lines have faded. Direct marketers are respectable at last. Almost as respectable as general advertising executives. Certainly as respectable

There was a time not long ago when marketing decision makers regretted they didn't have enough information.In the world of information, especially database

PeopleSoft Inc., the Pleasanton, CA-based software developer, has begun a high-tech DM campaign targeting Fortune 2000 companies in several major industries.The

Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days

Nothing in the body, nothing on the body."That's the rule Levenger president Steve Leveen said his chief merchandiser adopted after a series of apparel

First Data Solutions, Omaha, NE, reduced its work force by 98 employees-approximately 11%-on May 15, a company spokesperson said. The cuts were made across

He cover for the Oldsmobile Intrigue/"X-Files" movie direct mail piece was a plain brown envelope, which makes sense, given the television show's bent

Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.Cost: