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THIS IS PART TWO of an excerpt on relationship marketing from the upcoming third edition of David Shepard Associates' "The New Direct Marketing" (McGraw-Hill).Much

CURT HESSLER HAS resigned as president, CEO and director of Quarterdeck Corp., a computer helpware direct marketer/retailer in Marina del Rey, CA. The

THE U.S. HOUSE of Representatives passed by a voice vote the Internet Tax Freedom Act, which would not only place a three-year moratorium on new Internet

THE DIRECT MARKETING ASSOCIATION has named Charles A. Prescott vice president of international business development and government affairs. Prescott is

A TELEMARKETING SERVICE came in handy last month when Florida officials needed to tell residents to evacuate an area because of another one of the fires

THE STEADY TAKEOVER of the U.K. DM industry by America continues-but it's not just about dollars flooding in to buy upBritish suppliers. The U.K. market

I'M NOT IN the mood. I awoke this morning to the sound of former Partridge Family member Danny Bonaduce (now a DJ on New York's Big-105) announcing over

Acxiom/DMI Lays Off 30 ACXIOM/DIRECT MEDIA, Greenwich, CT, laid off 30 employees-some 5% of its work force-last month. The terminations came as part of

THANKS TO a more kid-friendly newsletter-complete with value-added offers for moms-visits to Sesame Place by season-pass holders were up 15% this spring.The

IN LATE JUNE, the U.S. Postal Service Board of Governors approved an overall 2.9% increase in postage rates to take effect Jan. 10, 1999-the smallest