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I LIKE TO THINK of myself as a good citizen. I pay my taxes. I don't litter. I've even been known to vote on occasion.But enough is enough.If the past

THE GROWING LIST of online trademark lawsuits got a new entry last month-one with a couple of new wrinkles.Web Street Securities, an online securities

HERE IT IS, the last Direct From Muldoon of the century to contain dazzling words of wisdom from our DM compatriots-smart little sayings to cut out and

IT'S GOTTEN TO the point where customers are telling their suppliers they've got to jump on the electronic commerce bandwagon-and not the other way around.That's

AMONG THE MORE interesting first place winners at the 21st Annual John Caples International Awards were Miller/Huber Relationship Marketing's catalog

IF YOU'VE GOT a great corporate reputation, serious market share and a killer product, do you really need a new direct marketing approach to gain a foothold

MARKETING SERVICE FIRMS produced a record $4.8 billion in strategic deals in the last half of 1998, according to Winterberry Group Inc., a Manorville,

Intellipost Changes Name to MyPoints.com INTERNET MARKETER Intellipost Corp., San Francisco, has changed its name to MyPoints.com Inc., the name of the

CONSUMER DM stocks registered significant gains throughout the winter. Improvements in previous quarters were led primarily by electronic marketers, but