Channel | Direct Marketing | Print

New Orleans Re-Opens as Market for Periodicals: Catalogs Still Banned

|  by Chief Marketer Staff

A New Orleans mail-processing center has begun accepting standard class advertising and periodicals mailings for the first time since Hurricane Katrina struck. While some of the affected areas had been accepting these classes of mail, the most heavily affected areas, which include New Orleans and portions of Jefferson, Plaquemines and St. Bernard parishes, were not…

Former Yankelovich Exec Launches Faith-Based Marketing Consultancy

|  by Chief Marketer Staff

Craig Wood, the former group president and head of the database division at consumer research firm Yankelovich Inc., has launched the Clarity Group. The new company offers marketing consulting and CRM services to both faith-based and consumer marketers, with an emphasis on direct and database marketing. The Clarity Group (http://www.claritygroupinc.com) is based in Chapel Hill,…

Granola With Style

|  by Chief Marketer Staff

Direct spoke with Gordon recently about Viva Terra's beginnings and the challenges of starting up a catalog in today's economic environment.

Room Service

|  by Chief Marketer Staff

SMOKING OR NON-SMOKING. King size or two double beds. Room service or a leisurely breakfast in the caf. Everyone has preferences when traveling, and the

LISTLINE

|  by Chief Marketer Staff

NEW LISTS Bauer Publishing More than 200,000 active subscribers are named on Bauer Publishing's enhanced entertainment master file. All of Bauer's entertainment

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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