There's no shortage of marketers wanting to help brides prepare for their big day. But what about the grooms? Don't they want the same treatment? Ramin Ramhormozi thinks so. He's developed Groomstand.com, a site that offers personalized gifts for the husband-to-be's best men.
Emotion is a key tool in direct mail. When writing a sales letter you have to appeal to the emotional triggers that will hook your prospect.
Harte Incs Inc. has acquired digital printing capabilities from PrintSmart Inc., a print-on-demand firm based in East Bridgewater, MA. Terms of the purchase were not disclosed.
More than 565 people have been arrested as part of
Personnel costs are the largest single cost for firms
News item: The nation’s largest class-action law firm, Milberg Weiss Bershad Hynes & Lerach, was recently charged with kicking back more than $11 million to individuals who served as lead plaintiffs in class-action lawsuits, despite a New York law that prohibits attorneys from promising anything of value to induce a person to bring a lawsuit.…
Dell Inc. generated $14.22 billion in revenue during its first quarter fiscal 2007, up from $13.39 billion a year earlier. But the Round Rock, TX-based technology and services marketer
Acxiom Corp., Little Rock, AR, generated $1.33 billion in revenue during fiscal 2006, up from $1.22 billion in fiscal 2005. But the Little Rock, AR-based data firm
Coupons, Inc., a Mountainview, CA-based provider of printable coupon marketing and technology services provider, has acquired a 50% interest in Cashstar International, the Australian parent of Couponstar Ltd (UK) and Couponstar Pty Limited (Australia).
Buy Lisa Brodsky a celebratory beer the next time you see her. Brodsky was recently promoted to senior group marketing manager for Country Home and Traditional Home, two Meredith Corp. magazines. In making the announcement, Meredith highlighted her use of market research to demonstrate the value of buying space to its advertisers.
