Channel | Direct Marketing | Print

IT'S NOT ALL BAD NEWS. Yes, mailers will be hit with a postage increase next year. But they may be able to save money by drop shipping and commingling.

OK, I'LL ADMIT IT: I'M A postal nut. The first thing I do every day to tap into the latest buzz is search the Web for postal news from around the world

THE GOOD NEWS IS YOU'VE got lots of customer data! The bad news is you've got lots of customer data! How can the promise of true integrated marketing

SURELY ONE OF THE MOST ridiculous phrases to surface in business-speak lately is deep dive. It came up a few times at the recent E-mail Authentication

NO ONE'S CLAIMING CLICK FRAUD NEVER HAPPENS, BUT THE LARGE SEARCH ENGINES say bogus ad clicks are a small, manageable problem, caught either before advertisers

Time Warner's Road Runner High Speed Online service is on the move, but it isn't Wile E. Coyote that's on the ISP's tail it's DSL. To win the race, Road

It's so easy to track success at a customer service call center. All you have to measure are the number of calls, how quickly they're handled, and whether

IT'S ALL ABOUT MONEY Kudos to Ken Magill for illuminating the Unspam Inc./state do-not-e-mail-registry connection (Don't Get Him Started, April). With

Want to build your e-mail list? Forget appends. Most companies are turning to old-fashioned offline media. That's one finding of a recent poll by Silverpop.

AT A RECENT MARKETING conference, a case study was presented on the use of digital printing for a prominent nonprofit. The nonprofit experienced unbelievable