Some may think of blogs as just a place for the Web savvy to rant and rave. But for longtime public relations and technology executive David Copithorne, blogs became a key marketing tool for his site hearingmojo.com.
Can you change the world with chocolate? And can you launch a product using only the Web's power to build communities and spread word of mouth? Sweetriot is a small multichannel start-up that aims to do both those things, one sweet tooth at a time.
Want a big response and quick sales from your next direct marketing effort? Then take your direct mail program to the extreme. When you take things to the extreme many people will love it and a few will hate it. But you won't be ignored. What do I mean by extreme? Keep reading.
Moneris Solutions, Inc., an electronic transaction processor, has launched a gift card program tailored to small business. To learn more, visit http://www.monerisusa.com.
Vertis has increased its capacity to provide direct marketing services through its acquisition of USA Direct Inc. Terms were not disclosed.
Harte-Hanks Inc. has named Glen Hartman senior vice president of digital marketing for database marketing. Hartman will be responsible for leading clients' digital and multi-channel marketing strategies.
Teenage apparel and sports equipment marketer, Delia's Inc. reported increased sales and a higher profit margin for its direct marketing division for the first quarter that ended April 29.
Vertis has increased its capacity to provide direct marketing services through its acquisition of USA Direct Inc. Terms were not disclosed.
Harte-Hanks Inc. has named Glen Hartman senior vice president of digital marketing for database marketing. Hartman will be responsible for leading clients' digital and multi-channel marketing strategies.
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