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CLICK-FRAUD TROUBLES HAVE given industrywide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane's Gifts & Collectibles,

DIRECT TALKED recently with Rob Norman about the current state of direct marketing media buying. Norman is director, interaction at Group M Worldwide

OF THE TOP 130 restaurant chains in the United States only seven, or 5%, have loyalty programs. I've always known it's not a big number, says Tim Cusick,

NEW LISTS Eating Well This list names those subscribers to Eating Well magazine who requested a corresponding e-mail newsletter. Some 24,834 newsletter

I'M JUST AS CYNICAL AS THE next gal. But when it comes to my kids, I'm as big a pile of manipulatable mush as you'll ever find. My oldest son Jacob is

SOME MAY THINK OF BLOGS AS just a place for the Internet-savvy to rant and rave. But for longtime public relations and technology executive David Copithorne,

Welcome to Pick the Winner, a new semi-regular column in Direct. Take a look at the two creative packages and guess which one pulled best. Then go to

AFTER NEARLY TWO YEARS about as long as an Asian elephant's gestation period Seattle's Woodland Park Zoo is back in the mail with a 125,000-piece membership

Shoe retailer DSW Inc. is using a monthly e-newsletter to connect with its 4.5 million active loyalty program members. In the past, we've done a traditional

ONE THING YOU CAN SAY ABOUT marketers is that they're hardly satisfied with themselves. It's especially true about their customer data systems. In a recent