Channel | Direct Marketing | Print

ANYBODY ELSE AROUND HERE miss Walter Cronkite? How about Huntley and Brinkley, or Harry Reasoner? Or, for that matter, who misses the 7 o'clock network

Want a free 42-inch flat screen Sony TV? Want all kinds of goodies for evaluating Dunkin' Donuts against Krispy Kremes? How about a $1,500 Kmart Gift

MOST JOB-STAFFING services put marketing dollars into brand advertising. But Allegis Group is running in the other direction, building awareness almost

THIS ISSUE DIRECT INTRODUCES Pick the Winner, a new semi-regular column by award-winning copywriter and creative director Malcolm Decker. Think you have

Back in the 1980s I was part of the team that built IBM's first catalog on the Web. Very few catalogers or retailers had Web sites then, so How do you

Editor's note: Herschell Gordon Lewis, Direct's Curmudgeon-at-Large, is a copywriter renowned as an authority on the use of words. This is one of an occasional

News item: The nation's largest class-action law firm, Milberg Weiss Bershad Hynes & Lerach, was recently charged with kicking back more than $11 million

ONE OF THE COMPOSITIONS IN A RECENT AVANT-GARDE MUSIC concert was a single long deconstructed chord lasting about 10 minutes. When it had been performed previously, it was reported that cries of

June 1, 2006 THE INTERPUBLIC GROUP, affirming the importance of direct marketing, announced it will combine its Draft and FCB units to create the Draft

What are corporate decision-makers focusing on in information technology? Online security and data protection first, followed at some distance by online