Channel | Direct Marketing | Print

AS AN OBSERVER OF THE direct marketing world, I often have experiences where I slap my head and say, Yea! They get it! There also are times when I shake

Another humdrum night? Maybe it's time to go out and hear some live jazz in a garden conservatory setting. But where? How about the hospital? It wouldn't

WHY WOULD A RESPECTED AUTHORITY RECOMMEND investing in two similar companies toughing it out in a seriously competitive field? Recently, thanks to my

IN THE 12 MONTHS PRECEDING April the most recent period for which figures are available AOL lost subscribers at a clip of 258,000 a month. That's twomonth.

If AOL wants legitimate marketers to avoid contacting its subscribers, the plan is starting to work. E-mailers are preparing for a serious drop in performance

Robert Fulghum was right: Life's essential lessons can be gleaned from truths learned in kindergarten. The next few decades of academia are commentary

Do you know about Diet Coke and Mentos? It's not the latest weight-loss craze. It's a Mr. Wizard science experiment gone berserk, and it's currently storming

Vendors, take note: Direct marketers will spend an average of nearly $250,000 for database upgrades this year. And they're confident these expenditures

THE POSTAL INDUSTRY IS UNDER attack, and it's time people in our business took it seriously. Too many who make their living from the mail are turning

Best Buy, frustrated with the speed at which its loyalty program was growing, decided on an overhaul 18 months ago. It was a good move. Since then, enrollment