Channel | Direct Marketing | Print

Dunkin' Donuts claims that an e-mail from a Florida firm promising a free $25 gift card in return for a completed survey is a scam. It also appears the

Stefanie Pont, founder and managing partner of Pont Media Direct, is the DMA's List Leader of the Year. During her two-plus decades in the industry, Pont

Jane Kaiser is extremely wary of cost-per-action e-mail deals. CPA arrangements where merchants pay affiliates for each sale or action they generate are

Are you as numbed as I am by the ridiculous, sometimes impenetrable and too-often obnoxious ads that pepper local television stations and newspapers?

WHO SAID THAT only big magazines can build an online subscription business? Yoga Journal, a niche title that appears seven times a year, is now getting

I'm not greedy. I can live quite comfortably on a mere $5 million a year. So I would be very happy to have just 1% of the ad dollars that are largely wasted on ads like this one from American Express. It makes one think that such corporations must have summer interns they don't know…

WILL THE LIST BUSINESS WIN WITH Vin? Or will InfoUSA's acquisition spree ultimately spell trouble for the name-and-address game? This was one of the many

If you attended Direct Marketing Days New York in June, you may have noticed that the Javits Center seemed a bit more animated than usual. And no, I'm

Ralph Ginzburg, who died last month at age 76, was a publisher, a direct marketer, an author and a photographer. But he will be most remembered for the

Sports publisher Beckett Media LP struck gold selling sports trading cards and collectibles on the Web way back in the rookie years of 1995. A decade