Channel | Direct Marketing | Print

A different kind of company, a different kind of car was Saturn's original advertising slogan. A lot has been written about Saturn, which was one of the

At first I wasn't sure if this York air conditioner ad was weak enough to cry out for a makeover. After all, it does identify the product and mention a couple of sales points in the headline. It has nice pictures of the product, of happy people, and swatches showing the choice of colors. But…

Some people view dining at McDonald's as a way to quickly satisfy hunger. For others, at least for a few weeks out of the year, it's a moneymaking opportunity.

A while back, the United Nations estimated that spam cost the world's economy $25 billion the preceding year in lost productivity and money spent protecting

IT'S A GREAT TIME TO BE A DIRECT MARKETER. Every survey points to the fact that marketing executives want performance-measurement tools. The leading buzzword

PROSPECTING CAN BE A DICEY business, especially for a continuity mailer. But International Masters Publishers Inc. has figured out how to minimize the

Business-to-business e-mail recipients say they prefer to get these messages on Mondays and Tuesdays, according to a study by e-mail marketing services

After shying away from e-mail following the dot-com crash, business-to-business direct marketers apparently are embracing it again, and not just for retention.

SURE, RED MEAT MAY NOT be the best thing for your arteries. But it might flow quite nicely through your browser. Come along for a tour of some steak-house

If there's one thing direct marketers know, it's that you can't take anything on faith. But they tend to forget that when marketing to the religious.