Channel | Direct Marketing | Print

Sept. Sales a Mixed Bag for Multichannel Merchants

|  by Chief Marketer Staff

J. C. Penney Company Inc. announced that total direct sales for the five weeks ending Sept. 30, 2006 increased 11.8% over the same month last year to $284 million. That compares to a year-over-year increase of only 0.4% in September 2005 and a direct-sales total of $254 million for the month.

Meet the Broker: Michelle Brown

|  by Chief Marketer Staff

Today we meet Michelle Brown, a Boulder, CO-based senior account executive at Walter Karl Inc. Brown was one of the principals with The List Group for six years, but she gave that up to join Walter Karl three years ago. "I had to run operations but I wanted work more closely with clients," said Brown.

USPS Reports Income Decline

|  by Chief Marketer Staff

The U.S. Postal Service posted net income before escrow allocation of $1.28 billion for the nine months ended Aug. 31, off $28.5 million from net income of $1.5 billion for the same period last year. However, after escrow allocation, the USPS was in the red by $1.46 billion.

These Are Deceptive Subject Lines?

|  by Chief Marketer Staff

A lawsuit filed by a long-time anti-spammer against Scott Richter and his e-mail marketing firm OptInRealBig accuses Richter and his clients of using deceptive subject lines. However, if the California court agrees that all of the subject lines detailed in the suit are deceptive, some fairly standard direct-marketing teaser-copywriting techniques could be legal landmines in…

QuadData Solutions Expands Data Services

|  by Chief Marketer Staff

QuadData Solutions, a printing company based in Sussex, WI, has expanded its data-driven marketing service. In addition, the data solutions group, formerly known as Quad/Data Services, has enhanced its list rental capabilities through relationships with a number of well-known, well- respected data providers like InfoUSA/Donnelley Marketing and Advo, Inc.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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