Channel | Direct Marketing | Print

Do You Like to Watch?

|  by Chief Marketer Staff

More than 106.5 million people or about three out of every five U.S. Internet users streamed or downloaded video during July, according to a recent study

Social Anxiety

|  by Chief Marketer Staff

I went to Lollapalooza this summer, and I fit right in. The ticket came from a friend, and I declined at first, a little put off by the image of my gray

Getting Personal

|  by Chief Marketer Staff

WHAT MAKES YOU tick? That's a question that drives Laura Lang, president of Boston-based Digitas. My MBA from Wharton was in finance, but as I looked

Attention to Retention

|  by Chief Marketer Staff

TEN YEARS AGO, Frederick Reichheld's The Loyalty Effect demonstrated to the world that a five-percentage-point decrease in customer defections could improve

Take It From the Top

|  by Chief Marketer Staff

THERE'S AN OLD SAYING THAT IT'S LONELY AT the top. If that's true, our agency leaders should look around. They're in good company this issue. Direct talked

It Could Get Ugly

|  by Chief Marketer Staff

RETAILERS THAT STILL USE all-HTML e-mail and there apparently are a lot of them are in for a horrendous online holiday shopping season, according to Epsilon

If You’re Going

|  by Chief Marketer Staff

There are worse places to be than San Francisco in October. So stop worrying, and relax on the flight by reading this issue of Direct. We hope you'll

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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