Channel | Direct Marketing | Print

ValueClick Inc. has acquired London-based Shopping.net for approximately $13.3 million in cash.

During 2006, U.S. spending increases for both direct mail and the Internet outstripped the growth rate for all advertising.

Seth D. Radwell has been named president of Scholastic at Home. Radwell will have responsibility for the company's school continuity marketing program and Back to Basics division.

Why do bad catalogs happen to good marketers? The innovative minds at Canada Post, the Canadian mail system, had a good idea: Take a dozen popular catalogers and feature their wares in a single mailer, which would be sent to homes across the Great White North in time for the holidays. But the innovative minds…

Web-based jeweler Ice

A new direct-mail effort from automaker Chrysler is targeting 3.4 million potential buyers with a $1,000 bonus cash incentive.

Sharper Image Corp. reported that November sales fell 27% compared to the same month last year.

Impulse Marketing Group, an online lead generation and affiliate marketing company focusing on the financial services sector, has been acquired by an undisclosed private buyer.

The innovative minds at Canada Post, the Canadian mail system, had a good idea: Take a dozen popular catalogers and feature their wares in a single mailer, which would be sent to homes across the Great White North in time for the holidays.

Everyone is talking about customer control, but why does it suddenly seem as if it is an emerging trend whose thirst needs to be quenched immediately?