Channel | Direct Marketing | Print

Becoming a Pod Person

|  by Chief Marketer Staff

Thank you, Steve Jobs and the iTunes Music Store, for a jump in podcast downloads. The Pew Internet & American Life Project discovered in a recent poll

Web 2.0 Meets the Senior Set

|  by Chief Marketer Staff

Computer and application developers have long talked about the “grandma test”: If their hardware or programs were intuitive enough for older relatives to use, they knew they had something a broad swath of the everyday online public could find value in.

Vacation Planning

|  by Chief Marketer Staff

Long before travelers pull their suitcases down from the top shelf, RCI Global Vacation Network has begun modeling where they will go. Not on an individual

AAA Targets Teens

|  by Chief Marketer Staff

AAA Insider, one of AAA Southern New England's newest member programs, is also one of its most effective. A year in, free-to-paid memberships are converting at nearly 95%, compared with the club's general renewal rate of around 89%.

Selling the Shat

|  by Chief Marketer Staff

And now here's where we make the obligatory joke about selling boldly where no continuity program has sold before The William Shatner Sci-Fi DVD of the

ID, Please

|  by Chief Marketer Staff

Collette Vacations had a powerful marketing tool at its fingertips: A database of customer satisfaction survey responses, which also held information

Saving Grace

|  by Chief Marketer Staff

But why do you want to save? Are you putting away pennies for a sailboat, or to pay your daughter's way through college? Maybe you're dreaming of taking a trip to Italy to see the village where your grandfather was born. All of these reasons are emotional as well as fiscal, a theme HSBC Direct…

Gold Standard

|  by Chief Marketer Staff

Sure, many people maintain that the older you get, the better you get. But that doesn't mean a makeover wouldn't hurt. Godiva Chocolatier did just that

Time magazine Letter: Spring, 1940

|  by Chief Marketer Staff

When kingdoms vanish in the night. . . -- and nations wake to find the enemy within their gates. . . Millions of people snap up each extra as it comes off the press and scan each headline in fear and horror

Time magazine Letter: September, 1940

|  by Chief Marketer Staff

Dear American: Ours is the tragic privilege - - The tragic privilege of living and taking part in the greatest worldwide military crisis since Napoleon, the greatest American election crisis since Lincoln, the greatest economic crisis since Adam Smith

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN