Channel | Direct Marketing | Print

DMA Backs No-Net-Tax Bill

|  by Chief Marketer Staff

The Direct Marketing Association voiced support Friday for a new Senate proposal that would make permanent an existing moratorium on taxes unique to the Internet, including Web access

Becoming a Pod Person

|  by Chief Marketer Staff

(Direct) Thank you, Steve Jobs and the iTunes Music Store, for a jump in podcast downloads. The Pew Internet & American Life Project discovered in a recent poll that 12% of all U.S. Internet users had downloaded a podcast

B-to-B Marketing: Getting Through

|  by Chief Marketer Staff

(Direct) Business-to-business marketing may not have the glamorous reputation of its consumer cousin. But that doesn't mean there aren't plenty of hot new ideas to help b-to-b companies better acquire and retain customers.

Loose Cannon: Wistful Resolutions For 2007

|  by Chief Marketer Staff

To celebrate the New Year, I offer a series of resolutions that reflect current trends, business and otherwise. A little late for resolutions, you say? I figure the best time to offer real goals is when lesser ones have already fallen by the wayside

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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