Direct Marketing | Print
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Direct Marketing | Print
Loose Cannon: Twelve Quatrains on Four Quarters of 2006
New Yorker writer Roger Angell steadfastly refuses to resume his once-annual tradition of encapsulating the just-ended year into a series of verses, and readers are poorer for it.
With a tip of the Loose Cannon derby in his direction, I offer what might have been
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Direct Marketing | Print
Time magazine Letter: October, 1940
Dear 1940 Graduate:
Your class graduated right into the middle of the greatest world crisis in five generations!
Your are taking your first jobs just when Business is caught in the cross-currents of a war-time boom. You are casting your first ballots
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Direct Marketing | Print
Vacation Planning
Long before travelers pull their suitcases down from the top shelf, RCI Global Vacation Network has begun modeling where they will go. Not on an individual
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Direct Marketing | Print
Low Tech’s the Ticket
For all the millions spent on television advertisements last holiday season, comparatively low-tech channels proved most effective in persuading shoppers to patronize specific retailers.
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Direct Marketing | Print
Let’s Make a Deal
Grizzard Performance Group posed this question in a recent survey: You’re planning on purchasing a large item, like a TV. After much research, you decide
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Direct Marketing | Print
Gold Standard
Sure, many people maintain that the older you get, the better you get. But that doesn’t mean a makeover wouldn’t hurt. Godiva Chocolatier did just that
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Direct Marketing | Print
The Offer Might Not Matter
Two of the traditional building blocks of any strong direct response campaign have been the creative and the offer. But in an area where consumers are
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Direct Marketing | Print
The USPS Shapes Up
Great. We won. Congress has passed a postal reform bill, and our worries are over, right? Wrong. Although some reports stated that the 2007 rate hike
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Digital
Becoming a Pod Person
Thank you, Steve Jobs and the iTunes Music Store, for a jump in podcast downloads. The Pew Internet & American Life Project discovered in a recent poll
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Direct Marketing | Print
Some Really Stupid PR Tricks
Why are direct marketing firms so often so bad at press relations? No one is saying every DMer must have a PR rep, but if a professional communicator is part of a company’s marketing, is it too much to ask that they be at least competent?