Channel | Direct Marketing | Print

E-Mail List Prices Drop: Worldata

|  by Chief Marketer Staff

The price-per-thousand of the most expensive categories of lists fell in January 2007 from January 2006's levels, with consumer and business-to-business e-mail lists, and newsletter subscriber files experiencing the steepest declines, according to Worldata's Winter 2007 List Price Index.

Publicis Group to Acquire Digitas

|  by Chief Marketer Staff

Publicis Groupe S.A. has acquired 94.4% of the outstanding common stock of Digitas Inc. The acquisition, valued at approximately $1.3 billion, will leave Digitas as a wholly owned subsidiary of Paris-based Publicis.

Meet the Broker: Tom Chillot

|  by Chief Marketer Staff

Today we meet Tom Chillot, senior vice president at TMA List Brokerage and Management. Chillot holds an MBA from Pennsylvania State University and has been in the list business for seven years.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN