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The problem with so many loyalty programs is they demand our loyalty but don't volunteer a rat's behind for their loyalty. Veteran air travelers are quite

Nothing is more boring than going through the Direct Marketing Association's Hall of Fame. For every genius on that wall, someone else is there only because

With the newest releases of Yahoo! Mail and Microsoft Windows Live offering users preview panes by default at least while they're in beta business-to-consumer

In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard

RCI Global Vacation Network uses SAS' Enterprise Miner data-mining software in its customer modeling work (Vacation Planning, January).

Remember all those great corporate holiday cards and gifts you got in December? By and large, neither do we. Sure, there were some yummy boxes of candy

Are these people nuts? Do they have money to burn, and can't find any better way to get rid of it? Wait, wait. I'm forgetting my 2007 New Year's resolution

Purebreds may fetch a high price at market, but it was a mixed marketing pedigree that helped the American Society for the Prevention of Cruelty to Animals

Little more than a month after the holidays, many consumers probably still have psychic scars from the jammed malls and parking lots. Those memories may

One of my all-time movie faves is Last of the Mohicans, because it's a classic film about pre-Revolutionary America, because it's beautifully photographed,