Channel | Direct Marketing | Print

(Direct) To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely digital goods.

(Direct) As direct marketers vie for a more strategic position at the executive table, they have a mighty weapon: numbers.

(Direct) How do you get an entire newspaper chain to improve its targeting? It's not easy when you own 90 papers, ranging from small weeklies to big-town dailies.

Today we meet Maggie Powers, director of sales and marketing at Infocus Marketing Inc. Powers made a career change to list brokerage about four years ago, after having spent 10 years working for a national trade association.

Omniture Inc. will acquire Touch Clarity, a London-based provider of predictive modeling and data mining software, for $51.5 million.

Office Depot posted net earnings of $135 million for the fourth quarter, an increase over $106 million in the prior-year period.

Irish households with Internet access send and receive the highest volumes of physical mail in the country, according to wire service reports.

CRM Loyalty Messaging Platform: integrates voice, mobile, and e-mail channels, enabling companies to give their customers a preferred choice medium through which they receive marketing messages -- SmartReply, Irvine, CA.

One night a few years ago, a pregnant Andrea McGinty was searching the Web for interesting and unusual items for her soon-to-be-born daughter. She quickly became bored with the similar items she was finding on different sites.

Theatre lover Angela Mitchell uses blogs to find customers and creative ideas for her website.