Channel | Direct Marketing | Print

Blurb Fatigue: Why Are Book Advertisements So Uninspired?

Advertisements for books, such as full-page efforts in newspapers, bear some of the tritest writing one will ever have the misfortune to slap their eyes on. And for marketers, the blurbs in question commit the most egregious sin possible: They don't sell books.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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