Channel | Direct Marketing | Print

The U.S. Postal Service Board of Governors (BOG) has challenged the Postal Regulatory Commission on several of its rate recommendations, including those for standard mail flats, or catalogs.

For once, I'm proud of direct marketers' inaction. Unlike one brand marketer, DMers have avoided taking advantage of a new "new medium." The United States Postal Service has teamed up with Lucasfilm Ltd., those fine people who brought us the "Star Wars" sextilogy. Together, they are promoting a soon-to-be released series of stamps featuring characters…

Underwear manufacturer Hanes splashed actress Christina Applegate across its most recent catalog, which features a variety of tee shirts, underwear, and other apparel. The Wildlife Conservation Society's most recent mailing uses a voucher design – a rara avis for a fundraising piece. And Corporate Writer & Editor's subscription solicitation package promises “More than $500 worth…

A Congressional subcommittee heard testimony from the direct marketing industry, interactive ad firms and consumer advocates last week as it considered whether to push for a bill protecting Web users from spyware or other privacy invasions online.

(Multichannel Merchant) Predictive modeling has been widely adopted in the direct marketing industry. So much so, it has become the direct marketer's best friend.

AOL LLC has withdrawn its offer to acquire Swedish online marketer TradeDoubler AB because it had not received enough shares of the company by the bid deadline of March 14.

The Penobscot Indian Nation has sold PIN Rx, its troubled mail-order pharmacy, to I Care Pharmacy, a company that plans to relocate the operation elsewhere in Maine, according to wire service reports

Today we meet Tricia Fleming, vice president of list brokerage at Mokrynskidirect. Fleming planned to pursue a career in advertising in New York, but decided to give list management a try because the commute was shorter. It was a happy discovery, because she found she really liked working with lists.

Entrepreneur Partners, a private equity firm, has acquired American Filing Technologies Inc., a direct marketer of specialized office products for the health care community.

Eddie Bauer Holdings Inc. posted net income of $63.2 million for the fourth quarter, compared to a net loss of $12.8 million in the prior-year period