Channel | Direct Marketing | Print

Tessi has signed a memorandum of understanding with Cegedim to acquire seven of its direct and database marketing services companies.

DirectGroup Bertelsmann has purchased the 50% share of Bookspan that had been owned by Time Inc. Bookspan was formed in 2000 as a partnership between the two companies. The terms of the transaction were not disclosed.

Representatives of the E-mail Sender and Provider Coalition have been having

Joe Francis, whose company Mantra Films markets a variety of soft-core "Girls Gone Wild" videotapes via direct response television and online advertising, was arrested Tuesday after flying into Panama City International Airport in Panama City, FL, according to published reports.

Movie Star, Inc. has picked Peter Cole, currently one of the Company's directors, to serve as the lead member of the company's board of directors.

The Federal Trade Commission has been awarded a $4.7 million judgment against a Canadian citizen, John Raymond Salvator Bezeredi, in a case involving telemarketing activity that targeted U.S. citizens.

Based on current response data, Universal Guardian Holdings Inc. has projected it will generate more than $8 million in revenues for the 2007 fiscal year from its StunLight infomercial and commercial sales.

"I don't understand it," Sex Pistols frontman Johnny Rotten said after record label EMI, outraged by the band's behavior, voided its contract. "All we're trying to do is destroy everything." I don't know about "everything," but an incident involving the Sex Pistols and New York's Metropolitan Museum of Art, where I'm a member, shook my…

Restoration Hardware will concentrate on driving direct sales from its catalogs and Web site and expects to get more than half its sales from those centers within three years.

The Postal Regulatory Commission has granted the Coalition of Catalog Mailers more time to file comments on the reconsideration of its recommendations for standard mail flat rates, some of which call for increases of more than 40%.