Kid-focused television networks like Noggin, Playhouse Disney and PBS offer online presences designed to engage, educate and entertain their preschool audiences. How well do they do their jobs? I enlisted my son Jacob, age 4, to put the sites to the test. One recent afternoon we sat down at my laptop, to see what piqued…
McCormick & Schmick's Seafood Restaurants will offer a free entrée and beverage to parents dining with school aged children today, April 26, in honor of national "Take Our Daughters & Sons to Work Day."
Today we meet Elliot Danziger, director of e-mail marketing services at ePostDirect Inc. He's been in the list business for 11 years.
Bill Unyi suffered from allergies. Two years ago, he figured out how to turn his sneezing into sales.
After a co-worker passed away about three years ago, Valerie Z. Holstead took some time off from her job as a legal secretary, to take stock of her life and see what it would take to make her happy.
All good marketers know that they must test each message against a control to see if good results can become stellar results. Did you know you could do this with the articles you submit to Web sites, e-zines and online directories?
Imation Corp. has unveiled its RDX removable hard disk storage system providing backup, data security and expandable storage for small- to medium-sized businesses. Imation will manufacture, market and sell the system under a licensing agreement with ProStor Systems, the developer of the RDX technology.
The U.S. Postal Service is combining its eight primary international mail offerings into four categories familiar to U.S. customers. The move will allow U.S. customers to use Priority Mail and Express Mail packaging for items with foreign and domestic destinations.
The Federal Trade Commission has mailed reimbursement claim forms to an additional 1,500 consumers who may have been exposed to identity theft due to alleged security lapses at information broker ChoicePoint Inc.
Blair Corp.'s shareholders have approved a merger with Appleseed's Topco, a portfolio company managed by Golden Gate Capital.
