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Affinion Reports $320 Million in Net Revenues

|  by Chief Marketer Staff

Affinion Group Inc. reported $320 million in net revenues (unaudited) for insurance, membership and other club services for the quarter that ended March 31, reflecting a $77 million increase over the $245 million in revenues reported for the same quarter last year.

Loose Cannon: David Ogilvy, Soothsayer

|  by Chief Marketer Staff

At the end of his book Ogilvy On Advertising, David Ogilvy makes 13 predictions about the future of marketing -- both direct response and non. (According to Ogilvy, he wasn't especially keen to make them, but "my publisher insists that I take a shot.") More than 25 years have passed since Ogilvy On Advertising was…

Massachusetts House Passes Data Breach Bill

|  by Chief Marketer Staff

The Massachusetts House has unanimously passed a bill that would require businesses to disclose breaches of customer data and allow customers to lock down their credit reports as a way to thwart identity theft, according to the Boston Globe.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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