Channel | Direct Marketing | Print

Meet the Broker: Regan Adler

|  by Chief Marketer Staff

Today we meet Regan Adler, director of list brokerage at Worldata. She negotiates for e-mail files and to a lesser extent postal lists, was well as other types of online media for business-to-business marketers.

Cigar Site Seeks to Develop B-to-B Customers

|  by Chief Marketer Staff

Online entrepreneur Scott Hall found a new venture to acquire eight weeks ago, at an unlikely source: online classified ad service craigslist.com. The business he purchased is MyCigarLabels.com, which markets not the stogies themselves but personalized cigar labels.

How Direct Can Your Mail Be?

|  by Chief Marketer Staff

It's just common sense. Prospects will respond better to mail that addresses them directly or makes a reference to something showing that the marketer understands their needs.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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