Pet Food Direct Inc. has received an infusion of $10 million in investment capital from LLR Partners Inc., a private equity investment firm based in Philadelphia. The money has been designated to finance growth initiatives for the online direct marketer.
The National Jewish Medical and Research Center, based in Denver, has retained Merkle to serve as database marketing agency of record and develop direct marketing fundraising campaigns.
The government of Norway has banned all telemarketing prospecting on weekends, according to a report published in The Norway Post. This follows earlier imposition of both do-not-call and do-not-mail list registries.
A potential subscriber mailing from Utne Reader offers a bookmark, and asks
The Federal Trade Commission is conducting a review of Microsoft's $6.1 billion proposed bid for interactive agency aQuantive, according to press reports. Yahoo's $680 million offer to acquire the 80% of ad exchange Right Media that it does not already own will also come under FTC review.
Last week, MarketingSherpa research partner KnowledgeStorm distributed a press release about its new research, which shows that B-to-B tech buyers were twice as likely to give a valid e-mail address than a valid phone-number when registering for content.
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