Channel | Direct Marketing | Print

Loose Cannon: A Latte Good It’ll Do

|  by Chief Marketer Staff

For those made nervous by a constant stream of consumer data breach reports and their impact on direct marketing, the San Francisco Chronicle recently reported on one victim who quite literally took her identity back from the woman who stole it. And there’s a lesson in this particular data theft, one that might hearten marketers.

R.R. Donnelley Consolidates Print Brands, Promotes Knotts

|  by Chief Marketer Staff

R.R. Donnelley & Sons Co. has unified its printing and related services offerings under the single RR Donnelley brand, absorbing Moore Wallace, Moore Canada, Moore Response Marketing, OfficeTiger and the company's network of North American commercial printing under the Donnelley name.

Meet the Broker: Karen Waddell

|  by Chief Marketer Staff

Today we meet Karen Waddell, vice president of list services at eTarget Media.com Inc. Waddell brokers all kinds of lists, dealing mainly in e-mail files for financial services marketers.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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