AeroGrow International Inc., an online agricultural marketer, has unveiled its first print catalog and mailed more than 50,000 copies to its house file.
“Over the last 15 months we’ve collected detailed demographic information about who our customers are and why they are buying our products,” said CEO Michael Bissonnette, in a statement. “Our direct mail catalog initiative will allow us the opportunity to expand our revenue base by directly targeting the millions of consumers who share similar interests and lifestyles and introducing them to our product line. In addition, we’re creating detailed models for mailing our house file at regular intervals based on purchase dates and usage in order to increase our repeat sales of Seed Kits, Grow Bulbs and additional gardens.”
The 16-page catalog features 31 products and accessories, such as seed kits, stainless steel trim and technological products related to soil-less agriculture
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