Channel | Direct Marketing | Print

Greco Warns of No-Mail Bills, Hopes Next Rate Case Tied to CPI

|  by Chief Marketer Staff

Direct Marketing Association president John Greco Tuesday warned of the possible dangers of do-not-mail legislation under consideration in 15 states. He also solicited contributions to the Mail Moves America Coalition, an organization of 50 direct marketers, trade groups and printers the DMA set up to fight such bills.

The Taproot Foundation: Giving Marketers the Opportunity to Give Back

|  by Chief Marketer Staff

For more than two years, in the mid-1990s, I served as a Peace Corps volunteer building potable water systems in rural Bolivia. Later, as a marketing professional navigating the waters of information technology and professional services, I often reflected on my Peace Corps experience. I wondered if there might be an opportunity to put my…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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