Ernan Roman Direct Marketing is offering small and mid-sized companies use of the 3-Step Opt-In Marketing Process, a system that helps gather detailed customer self-profiled information. For more information, e-mail [email protected]
UAL Corp., the parent company of United Airlines, has named Robert Sahadevan managing director of its Mileage Plus program.
(Direct) Developments surrounding blocked e-mail images and links have been causing a great deal of consternation among marketers lately. Experts, however, say the growing trend is nothing to get confused or worked up about.
ValueClick (www.valueclick.com/) Inc. will acquire MeziMedia Inc., an operator of comparison-shopping Web sites, for $100 million.
The alternative bid period for Acxiom Corp. has passed, and its sale to Silver Lack and ValueAct Capital will go forward pending a shareholder vote, according to the Associated Press.
Traffix, Inc. posted net income of $765,000 for the second quarter, an increase over net income of $637,000 in the prior year.
Territorial Seed Company urges gardeners to get ahead of winter frost by promoting vegetables and flowers based on their hardiness and regional temperature concerns. A fundraising appeal from the Lance Armstrong Foundation features a CD card, and offers 10 yellow Lance Armstrong wristbands as a premium. And the Uniquely Quince catalog offers a variety of…
AOL, one of the largest Internet service provide4rs in the U.S., has agreed to make sweeping changes in order to better respond to customer requests for service cancellations and refunds.
Google is being sued by an Australian competition watchdog agency for allegedly deceiving users over the question of paid links that look like organic search results.
ACMA plans to intervene in rule and rate making, influence Congress and document the economy strength of the catalog industry, as shown by sales and the number of employees.
