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A Roswell NM Honda dealership had intended to include only one $1000 grand-prize winner among the 50,000 scratch-off cards it mailed to prospects.

News item: On July 1, a Manhattan zip code

Postmaster General Jack Potter reiterated his call for expanding contract delivery of mail before a House panel Thursday.

Today we meet Sharon Traina, vice president at Conrad Direct Inc. and a hands-on list broker. Her mother was a marketing director and worked with lists, which Traina says influenced her choice of career.

Arcandor AG, the German company formerly known as KarstadtQuelle, said it is looking at mergers and acquisitions to strengthen its direct marketing and retailing operations.

The Romanian Direct Marketing Association (ARMAD) blasted the country's postal company for its decision to raise rates by 60% starting next month, according to the Bucharest Bursa.

The Communication Workers' Union, the U.K. postal workers organization, said Wednesday it plans to step up its strike against Royal Mail.

For Display Supply and Lighting, the brightest possible future seems to be online.

Sports Unlimited, a small Philadelphia-area sporting goods retailer, has gradually transformed itself from a one location mall merchant to an online business with a more than 10% annual growth rate and about 15,000 hits a day.

Let's face facts. The focus of the average prospect is not on your marketing piece. It might be on their job, or their mortgage, or their spouse.