One of the most important factors in the success of your direct mail package is your sales letter. In many cases, particularly with small businesses, the sales letter may be the entire package. But given the right list and the right offer, a skillfully crafted sales letter can be all you need to turn a…
MGN Technologies Inc. has launched the Frazoo Local Network, an advertising network of local businesses found through tier-three search engine Frazoo and its network of search engines and publishers.
Valassis generated $612.1 million during its second quarter, well over the $260.6 million it realized in second quarter 2006. But a healthy chunk of that gain was due to its acquisition of Advo Inc., which was competed on March 2.
PC Mall generated $263 million during its second quarter, up from $234.1 million in second quarter 2006. The company's net income rose from $395,000 to $3 million during the same period. The quarter ended June 30.
When you get down to it, all any marketer wants to do is get their message heard by the people who will find it most relevant. E-mail is one way to reach your audience, provided you can traverse the gauntlet of spam filters and other gate keepers. But RSS can get readers to filter your…
(Direct) To get the best insurance, you have to be well informed. You need to have the all the information to get the protection best suited for your needs. Insurers too, need information—about their customers' demographics, businesses and activities. For Aon Corp., that meant putting automated processes in place to better track prospects and generate…
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As Larry Riggs reported last week, the Direct Marketing Association has rejected Orlando as a venue for its annual conference, canceling plans to return this year, as well as in 2011 and 2015. This year
TradeDoubler has acquired the IMW Group, which includes The Search Works and the Technology Works for 56 million pounds ($114.8 million).
