Channel | Direct Marketing | Print

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Making It Big’s fall 2007 catalog features female apparel in sizes 2X-7X, or 22W to 44W. The company offers free shipping on orders of $500 or more. The American Friends Service Committee – a global peace organization backed by the Quakers –asks that recipients send three petitions enclosed in an oversized package to their House…

Loose Cannon: And How Do YOU Feel About This?

|  by Chief Marketer Staff

Garbage in, garbage out: When schizophrenic data goes into e-commerce analytics models, is it any wonder that number crunchers charged with building those models are being driven to madness? The psychiatric community is adding “Analyst’s Twitch” to the more commonly known psychological ailments. This condition occurs among e-commerce data modelers

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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