Who do you trust? That is, whose word do you take on the state of the list business? List managers and brokers say that rental volume and commissions are up. But mailers don't necessarily agree. We contacted both groups for our 2007 list use survey and got slightly different results from each.
This issue I begin a semi-regular feature giving
A lot of business buying has switched from response-based to search-based. That is, when businesspeople consider a purchase, their first stop is the Internet
Perhaps you have children leaving for college for the first time this month. Have you given a lot of thought to the sheets they'll be sleeping on? Peggy Allen and Ronda Pierson have.
n a clear case of
Q: How do you connect with distracted prospects? A: Let's face it. The focus of the average prospect is not on your marketing piece. It might be on their
Cross-selling has become an important focus for many companies since it's been shown to generate incremental profit and improve long-term customer retention. Marketers also recognize the CRM perspective that, after offering the best products, successful cross-selling depends largely on an offer's relevance. But too often database marketers struggle to reach this difficult goal. Here are…
Last October Buy.com launched an extensively remodeled Web site. The avowed mission? To at least keep pace with
You didn't toss out the telephones when you went online, did you? Neither did your business prospects and customers. Indeed, Americans have more phones
Should job candidates bearing tattoos hide their colors? Yes, because such illustrations risk biasing potential hirers, according to research from search media firm Vault Inc. Direct marketers know differently. To a DMer, a tattoo is the outer-envelope window that hints at the freemium of a potential employee's soul.
