Channel | Direct Marketing | Print

Though many direct marketers think e-mail recipients using services like AOL and Yahoo! hit the report-spam button indiscriminately, the information it provides is becoming just as important as response and open rates.

The Rockford Area Convention and Visitors Bureau has been working with consumer segmentation firm Cohorts since last fall to sort out its potential visitor base and get a better idea of the audiences to target with an integrated program of direct mail, radio, print and online promotions.

If you have any doubts about how thoroughly geeky I can be and believe me, I can provide testimonials from family and friends please consider the nerd

When it comes to choosing business-to-business media, it's useful to separate acquisition and retention expenses. Defining acquisition is fairly straightforward.

NEW LISTS J.H. Breakell and Co. The 8,854 named here bought jewelry and fashion accessories during the last 12 months. A typical customer is a 48-year-old

Man, the bureaucratledygook coming out of the Direct Marketing Association was sure thick this summer.

Bah. Who wants to spend a Sunday afternoon going around to open houses? Wouldn't it be great if there was a Second Life, where prospective home buyers

What's in a name? Intrigue, if you ask the folks at Stormship. The Medford, MA-based agency which has a number of clients in the high-tech and education

On the wall of his office in Washington, Steve Berry keeps a pair of maps depicting a growing trend. The map, labeled shows only four red states; the