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American Blind Drops Trademark Suit Against Google

|  by Chief Marketer Staff

American Blind & Wallpaper Factory Inc. has been thwarted in its effort to stop Google from letting competitors bid on its trademarks as search terms. On Friday, the two firms settled a 2003 lawsuit which would have tested Google's right to sell the terms.

Loose Cannon: DM Ink

|  by Chief Marketer Staff

Should job candidates bearing tattoos hide their colors? Yes, because such illustrations risk biasing potential hirers, according to research from search media firm Vault Inc. Direct marketers know differently. To a DMer, a tattoo is the outer-envelope window that hints at the freemium of a potential employee's soul.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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