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Brands who get the customer experience equation right reap greater loyalty and increased revenues. Those that fail risk customer defection.

How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.

In the age of #MeToo, not all marketing has aged well. Case in point, a recently unearthed corporate video of Doctor Who’s Jon Pertwee from 1981.

Companies like GasBuddy that observe email marketing best practices often don’t think blacklisting should be on their worry list. Think again.

B2B buyers want the same conveniences as B2C shoppers, and over half of B2B online shoppers use loyalty programs, according to a new report.

Nearly 80 percent of all Twitter chatter related to vaping and tobacco products is generated by bots, according to a new report.

More than one in three Instagrammers say interest in a product increases after seeing it via Stories. Optimizing for conversion events is crucial.

Want to improve your email marketing program? Get input from your entire organization.

Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.

Social food network Tasty's subscription box features recipes designed to be baked best in LG ovens and ranges.