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Google earned kudos in September 2006 for enticing video-sharing site YouTube away from its rivals and into the Googleplex. But almost immediately the

Direct talked recently with executives at some of the industry's top agencies to get their thoughts on the agency's role in today's marketing environment and what they felt were their clients' top priorities.

I've said it before. It's time to say it again. Arise, ye oppressed copywriters of the world! Storm down the hallway to the art department! Hammer on the doors! Demand readable display of the copy you worked so hard on! Wait, I've got it wrong. That was yesterday. Big ad agencies don't have art departments…

Nearly a third of U.S. small businesses project their e-commerce sales to increase over the next 12 to 24 months, notes a recent study by the Small Business Research Board.

Victoria magazine, the women's shelter book that's being revived this fall, has gotten responses ranging from 15% to 20% to its first mailing. This was

One familiar face will be missing from the crowd at this year's DMA conference in Chicago. Deb Goldstein, president of IDG List Services, retired earlier

Everyone knows that a culturally diverse workplace is seen as a positive thing. And we also know successful businesses are better at understanding and connecting with their customers. You may not have thought about the connection between these two key ideas, but they are intrinsically linked.

Overall, look for e-mail marketers to make a strong move into highly individualized marketing next year. As marketers pursue high relevance and high ROI, e-mail campaigns will evolve beyond basic targeting and even demographic-based dynamic content.