The Talbots Inc.'s management has begun a strategic review of the company, with a focus on its brand positioning. Separately, the Hingham, MA-based apparel marketer has put its brand advertising account up for a competitive review in September.
Daniel W. Nelson, the senior vice president, controller and chief accounting officer of Sharper Image Corp., has left the company.
Neolane Inc. a marketing campaign software firm, has opened a headquarters in Newton, MA -- its first North American physical presence.
Canadian wireless and data services provider Rogers Wireless has begun offering MySpace functionality on select phones, marking the social networking site's first mobile deal in the Great White North.
Albert Saxon, a direct mail copywriter, artist and frequent contributor to Direct Magazine and the DIRECTTips newsletter, died Oct. 4 of a heart attack.
Ken Lane says most mailers will focus on the back end of the merge/purge process, like combining the duplicates and eliminating nixies. But Lane, president and founder of catalog consultants Hathaway & Lane, says a great attention to detail needs to be paid even before you begin merging lists. Lane offers a list of 10…
Drivers who slow and gawk at accidents will understand my instinct regarding the National Do Not Call Registry. I've got a pretty good idea there's an impending pileup, and I've staked out a vantage point, packed some sandwiches and potato salad, and am waiting for the show to start. The hell of it is, this…
Pure Collection’s newest catalog offers prospects discounts of up to 50% off its cashmere merchandise. The Archdiocese for the Military Services USA is soliciting prayers and funds to provide pastoral services for Catholics serving in the armed forces. And King Arthur Flour has sent out a double postcard advertising The Baking Sheet, a baking enthusiasts’…
The Federal Trade Commission has lodged complaints against seven online marketers of alternative hormone replacement therapy products and settled with six, the commission announced last week.
(Multichannel Merchant) First, the bad news: You can expect a postal rate hike by next summer, according to Gene Del Polito, president of the Association for Postal Commerce. The good news? It's likely that the rate-making process will follow the Postal Reform Bill's new rules, meaning the increase will be subject to inflationary levels.
