Channel | Direct Marketing | Print

RR Donnelley’s Income, Sales Rise In Third Quarter

|  by Chief Marketer Staff

R.R. Donnelley & Sons Co., Chicago, generated third-quarter income of $175 million on sales of sales of $2.9 billion, compared to income of $164.7 million on sales of $2.3 billion during third-quarter 2006. The current quarter's results included restructuring and impairment charges of $19.9 million , compared with restructuring charges of $6.6 million a year…

Income, Sales Up In Third Quarter For PC Mall

|  by Chief Marketer Staff

PC Mall Inc., Torrance, CA, generated $3 million in net income during third-quarter 2007, up from $1.9 million a year earlier. The technology supplier's sales rose from $242.2 million a year a go to $287.7 million. The quarter ended Sept. 30.

Determining Your Areas of Growth

|  by Chief Marketer Staff

All mailers must constantly try to identify the best way to grow revenues. It seems like it should be pretty easy. But in the present multichannel environment, how do you fuel growth and determine where to invest to expand market share in a cost effective manner? Click here for more from Michael Grant.

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

The 2007 edition of the Fright Catalog is a lean(er), mean, spooky machine, which features a variety of items appropriate for tricking out a Halloween house. Unicef seeks to persuade teachers to enroll children in its annual trick-or-treating fundraising efforts. And the autumn edition of home d

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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