(Multichannel Merchant) AC/InterActiveCorp, whose properties include HSN and the Cornerstone Brands catalogs, will spin itself off into five separate publicly traded companies. HSN and the Cornerstone books such as Ballard Designs, Frontgate, Garnet Hill, Grandin Road, Isabella Bird, Smith + Noble, The Territory Ahead, and TravelSmith, fall into a business that will be called IAC…
Postcard marketing differs very much from other forms of direct marketing. But many marketers make the same mistake – they put too much information in the copy and turn consumers away. Click here for some tips from Joy Gendusa.
G. Neil is employing a folder presentation for its 2007 holiday effort. The 12” x 8 1⁄2” package offers incentives based on the amount of HR materials purchased. In contrast to this oversized mailing, The Economist has shrunk from its standard 9” x 12” envelope to a 6” x 9”, although the tag line remains…
The "week in advance" calendar is a government-and-industry-publication staple. These listings are written with an earnestness which is almost endearing, given that most of the events offer all the thrills of a PowerPoint presentation on quarterly soybean production levels. What follow are several DM-related events that may have been overlooked by listings compilers.
As gift cards continue to gain momentum in the holiday shopping mix, unused cards are increasingly becoming an issue for the merchants who sell them, according to a recent report by Deloitte & Touche.
(Multichannel Merchant) The tragic Southern California wildfires had many catalogers working on suppressing mailings to ZIP codes in the affected areas last week. But merchants based in the region had more pressing concerns, such as evacuations, air quality, distribution problems, and of course, general terror that the flames would reach them.
Howse Jackson Marketing Ltd. plans to expand a new insert media program for distributing advertising inside of library books in the United Kingdom -- nationwide by the middle of next year.
OfficeMax Inc. posted net income of $49.9 million for the third quarter, an increase over net income of $31.4 million in he prior year.
The Federal Trade Commission and six federal financial regulatory agencies have sent to the Federal Register for publication final rules on identity theft "red flags" and address discrepancies.
The executive director of the American Catalog Mailers Association (ACMA) told a congressional subcommittee that the U.S. Postal Service should be very concerned about many catalogers who have been forced to cut prospect mailings due to exorbitant postal rate increases.
