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B2B brands that are confusing, misaligned or antiquated don’t get prospects’ attention. Here's why you need to watch your brand closely.

Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.

A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.

Chief Marketer talked with Harte Hank's Michele Fitzpatrick and Mighty & True's Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.

Is there still such a big difference between B2C and B2B marketing? We asked experts of both sides of the fence to weigh in.

Today's B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

Considering that one of their members is a speedster, it makes perfect sense that sneaker brand Asics is a promotional partner for Disney-Pixar’s “Incredibles 2.”

A variety of marketing approaches and tactics is helping Comcast Business connect with a wide range of B2B target customers.

Campaigns featuring Fearless Girl and the PGA helped top brands win big at the ANA's B2 Awards. Here's a recap.

Cisco is in the middle of a digital transformation, and that means morphing into a customer centric organization.