Channel | Direct Marketing | Print

The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.

Online traffic, but website conversion rates are what really matter. Here's five tips for improving your online conversions.

Marci Grebstein, on the job about one year, talks about the new "Style and Value for All" campaign and the importance of getting it right when marketing to women today.

Having a handle on the behavioral analytics behind online traffic can make a huge difference in reporting for any marketing team.

The ANA (Association of National Advertisers) has snapped up yet another marketing industry trade association, the Data & Marketing Association.

To help promote the summer blockbuster “Jurassic World: Fallen Kingdom,” Amazon used video to show that you can order just about anything on the site, including, perhaps, even things that are extinct.

After April showers, the month of May brought flowers and great marketing insights. Here’s our 10 most popular B2B and martech articles for May 2018.

Pixar veteran animator and writer Matthew Luhn shares how to leverage the power of emotion in storytelling.

B2B creative is often burdened with having to be more serious than B2C, typically because customers—and marketers—might feel that the subject matter is a tad boring. But, boring isn’t an insurmountable challenge.

Do your sales and marketing teams work well together? Here's five tips for getting everyone on the same page to lift marketing ROI and conversion rates.