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Break Down the Wall Between B2B Sales and Marketing
Are you stuck in a silo? B2B companies need to break down the wall between sales and marketing if they want to communicate effectively.
Are you stuck in a silo? B2B companies need to break down the wall between sales and marketing if they want to communicate effectively.
Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.
Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here's four steps to getting it "just right."
Sit by the AC and catch up with our top 10 most popular B2B and martech stories for July 2018.
Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.
B2B might not be the first thing that comes to mind when one thinks of Walmart, but the mega retailer is making a major B2B play in India.
Want prospects to see your B2B content? Make sure you have a strong SEO strategy in place.
Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain restaurant B. Good about the challenges of marketing to new dining audiences.
Sales and marketing integration is still often tricky business, but sales development reps can be the bridge bringing the two teams together.
Conversion rate optimization can be applied to both digital and offline marketing. Here's five tips for creating a CRO framework.