Channel | Direct Marketing | Print

And the Winners Are

|  by Chief Marketer Staff

As I type this, the lights have just flickered out in my jack-o'-lantern, which means it's time to pore over the holiday catalogs. Between Labor Day and

Data for Dollars

|  by Chief Marketer Staff

Looking for something valuable to sell? Try looking within at what you know. The Official Get Rich Guide to Information Marketing (Entrepreneur Press),

PRIMARY CARE

|  by Chief Marketer Staff

A patient waiting in a cold, crowded doctor's office might not feel particularly chatty. But she's likely to feel a lot more friendly seated at her computer

Cleaning Up

|  by Chief Marketer Staff

Flip on the TV late at night and take a look at the infomercials vying for your attention across the cable spectrum. Many of the spots look like they're

Happy, Happy

|  by Chief Marketer Staff

We have a pat answer for anyone who wishes us Happy New Year on Dec. 31: What is happy about it? Yes, we're paraphrasing Damon Runyon. But Runyon makes

Prime Rating

|  by Chief Marketer Staff

Consumers are entitled by law to a free annual credit report. But there's another way of learning where they stand: Sign up for DirecTV.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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