Viva Nerd Vegas: Comic-Con Marketing Round-Up
It's the mega-crossover everyone has been waiting for: Deadpool, Buffy, Conan O'Brien, the Justice League and more team up in our 2018 Comic-Con International marketing round-up.
It's the mega-crossover everyone has been waiting for: Deadpool, Buffy, Conan O'Brien, the Justice League and more team up in our 2018 Comic-Con International marketing round-up.
Digital marketers know engaging with influencers yields quick results in creating brand awareness. Here's 6 reasons to make it part of your plan.
Voice technology is changing all aspects of marketing. How could smart email improve a brand’s image and boost customer engagement?
Sometimes, a B2B brand withers due to inattention. Occasionally, the message might get lost in translation as a company’s business strategy evolves. In other instances, a B2B brand simply doesn’t age well—and external issues are as much to blame as internal problems.
Life Fitness knows that today’s workout routine extends beyond the right treadmill. People looking to get fit want to measure their progress digitally, which is opening a new world of marketing opportunities for the brand.
When an organization pivots and goes through a metamorphosis, it can be challenging for a B2B brand to catch up.
Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.
Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.
If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.
Looking for some great summer reads? Check out our 10 most popular B2B & martech articles for June, featuring BNY Mellon, Cisco and more.