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The Challenge of Deciding Between B2B or B2C for Your Start-Up
For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.
For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.
How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?
Here are the five steps to creating a successful Google Analytics implementation.
While ecommerce and web services are clearly still a huge driver for the online titan, advertising revenue is a big part of the future for Amazon.
Recent findings in group psychology show that the chasm between sales and marketing can be turned into fuel for growth. Here's how.
B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.
Now that you're gotten your data privacy house in order for GDPR, are you ready for California's Consumer Privacy Act?
Not all B2B prospects have the same needs, so why would you treat them the same way? Grant Johnson shares ideas for better B2B targeting.
Many brands focus on what they call micro-moments—meaningful points of customer contact. But to really get ahead, consider targeting defining moments.
People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.